Digital Marketing
Email marketing made simple
Ever wanted to send tailor-made email content to your customers? Or target your campaign to a specific group of customers but complex segmentation on your old email system is too much of a pain? ITOKA EDM solves all the above and more.
With ITOKA EDM, every step of your email campaign is laid out clearly on a graphic user interface. Segmenting your recipients by demographic or campaign response, sending personalize content and automated trigger follow-up emails, tracking deliverability and opt-out are all a few clicks away to :
- Monitor ROI of all marketing campaigns
- Meet the trends and understand your customers' behavior
- Increase brand awareness and enhance customer loyalty
- Implement and sustain excellent customer service
- Identify prospective customers based on different criteria
- Conduct real-time analysis by different dimensions
- Track and know when, who, exactly, your email was opened.
- Track and know when, who, exactly, which hyperlink in your email was clicked.
- Reports and charts with the opening rate, click rate, statistics per receiver or per day, etc.
- Analyze your receivers' behavior, to measure the campaign efficiency, to evaluate its impact on sales, etc.
- Create and manage your online email subscribers.
- Customize the list columns.
- Manage the opt-in and opt-out processes automatically.
- Customize subscriber web forms and integrate with your website.
- Reports tell you the scale of your mailing list and groups, subscriber and unsubscriber daily amount with charts.
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